Case Study Participation Agreement

1. Overview

Clemelopy LLC ("Clemelopy," "we," "our," or "us") conducts in-depth case studies with select businesses to document and showcase the real-world implementation and results of Generative Engine Optimization (GEO) strategies using our proprietary Orchard Ecosystem Framework™.

These case studies serve multiple purposes: they provide educational content for the broader business community, demonstrate the effectiveness of GEO strategies, and create valuable marketing materials that benefit both Clemelopy and participating businesses.

This Case Study Participation Agreement ("Agreement") governs the terms and conditions of your participation. By submitting a case study application, you confirm that you have read, understood, and agree to be bound by this Agreement, our Terms of Use, our Privacy Policy, and our AI Terms.

2. Participation Requirements

By agreeing to participate in a Clemelopy case study, you commit to the following requirements:

2.1 Time Commitment

• 12-Month Duration: You agree to participate for the full 12-month study period. This longitudinal approach is essential for capturing meaningful data and demonstrating the long-term impact of GEO implementation.
• Monthly Check-ins: You must attend mandatory monthly video calls via Zoom or similar platform. Each call is approximately 60 minutes and is used to review data, discuss optimization progress, address challenges, and plan next steps.
• Implementation Time: Between monthly calls, you are expected to dedicate time to implementing optimization recommendations provided by Clemelopy.

2.2 Data and Transparency Requirements

• Data Sharing: You must be willing to share business analytics, website metrics, and performance data related to your GEO optimization efforts. This may include traffic data, search performance, AI referral metrics, and content engagement statistics.
• Access Provision: You may be asked to provide read-only access to relevant analytics platforms (such as Google Analytics, Search Console, or AI referral tracking tools) to facilitate accurate data collection.
• Honest Reporting: All data and information you provide must be accurate and truthful to the best of your knowledge.

2.3 Recording Requirements

• Video Recording: All monthly meetings will be video recorded. You will appear on camera and be identifiable in these recordings.
• Audio Extraction: Audio from recorded calls will be extracted for use in podcast episodes on The Canopy by Clemelopy.
• Screenshot and Screen Recording: You agree that screenshots or screen recordings of your website, analytics dashboards, and optimization progress may be captured and used in case study materials.

2.4 Technical Requirements

• Reliable internet connection suitable for video calls
• Functioning webcam and microphone
• Access to your business's website backend and analytics platforms
• Ability to implement content and technical changes to your website

3. Public Publication & Distribution

Case study content will be published and distributed across multiple channels. By participating, you grant Clemelopy the right to publish and distribute your case study through the following:

3.1 Video Content

• YouTube: Full case study videos, progress updates, and highlight reels will be published to the official Clemelopy YouTube channel.
• Social Media: Video clips and excerpts may be shared on Clemelopy's social media platforms, including but not limited to LinkedIn, Instagram, Facebook, X (Twitter), and TikTok.
• Website Embedding: Videos may be embedded on clemelopy.com and related Clemelopy properties.

3.2 Audio Content

• The Canopy by Clemelopy Podcast: Audio recordings and excerpts from monthly calls will be featured on our podcast, available on major podcast platforms including Apple Podcasts, Spotify, Google Podcasts, and others.
• Audio Clips: Short audio clips may be used in promotional materials, advertisements, and social media content.

3.3 Written Content

• Website Publication: Comprehensive case study summaries, findings, metrics, and insights will be published on clemelopy.com.
• Blog Posts: Progress updates and key findings may be featured in blog articles.
• Email Marketing: Case study highlights may be included in Clemelopy's email newsletters and marketing campaigns.
• Downloadable Resources: Case study content may be compiled into downloadable PDFs, guides, or reports.

3.4 Marketing and Promotional Use

• Case study content, quotes, testimonials, and results may be used in Clemelopy's advertising and promotional materials across all media.
• Your business may be featured in presentations, webinars, conferences, and speaking engagements.
• Content may be used in paid advertising campaigns on various platforms.

3.5 Long-Term Access

4. Business Information Disclosure

You agree that the following categories of information may be publicly disclosed as part of your case study:

4.1 Business Identity

• Company name and legal structure
• Website URL(s) and social media handles
• Industry and business category
• Geographic location and service areas
• Business founding date and history (as relevant)

4.2 Personal Information

• Your name and role/title within the business
• Your image and likeness (in video and photo content)
• Your voice (in audio and video content)
• Professional background relevant to your business

4.3 Performance Data

• Business metrics, analytics, and performance data
• Before/after comparisons and improvement percentages
• Share of Model improvements and AI visibility metrics
• Website traffic and engagement statistics
• Search performance data

4.4 Implementation Details

• GEO implementation strategies and content changes
• Orchard Ecosystem Framework™ application details
• Challenges encountered and solutions developed
• Timeline of implementation and milestones achieved

5. Excluded Business Categories

Clemelopy reserves the right to decline or discontinue case study participation from any business at our sole discretion. At this time, we are not accepting applications from the following categories:

5.1 Geographic/Industry Conflicts

• Makeup artists, photographers, or cleaning services located in or primarily serving Northeast Florida (to avoid potential conflicts of interest)

5.2 Adult and Explicit Content

• Adult entertainment or explicit content businesses
• Sexually suggestive products or services
• Adult dating or escort services

5.3 Political and Advocacy

• Political campaigns or candidates
• Political advocacy organizations
• Political action committees (PACs)

5.4 Weapons and Harmful Products

• Weapons, firearms, ammunition, or related accessories
• Businesses promoting or facilitating violence
• Products or services related to illegal activities

5.5 Discriminatory or Controversial

• Businesses that promote hate, discrimination, or intolerance
• Organizations with discriminatory policies or practices
• Controversial or sensitive industries (determined at Clemelopy's sole discretion)

5.6 Other Exclusions

• Multi-level marketing (MLM) or pyramid scheme structures
• Cryptocurrency or speculative investment schemes
• Businesses with significant legal issues or ongoing litigation
• Competitors or businesses offering similar GEO/SEO services

6. Intellectual Property & Brand Usage

6.1 License Grant to Clemelopy

By participating in a case study, you grant Clemelopy a worldwide, non-exclusive, royalty-free, perpetual, irrevocable license to:

• Use your business name, logo, branding, and trademarks in connection with the case study and Clemelopy's marketing
• Use your name, image, likeness, and voice in case study materials
• Create derivative works based on case study content
• Sublicense these rights to third parties for promotional purposes

6.2 Clemelopy Intellectual Property

• Clemelopy retains all rights to case study content, formatting, analysis frameworks, and methodologies
• The Orchard Ecosystem Framework™ and all related terminology remain the exclusive property of Clemelopy
• Video production, editing, graphics, and creative elements are owned by Clemelopy

6.3 Participant Rights

• You retain ownership of your existing business intellectual property
• You may reference your participation in the Clemelopy case study in your own marketing
• You may share links to published case study content
• You may not reproduce, redistribute, or create derivative works from Clemelopy's case study content without written permission

7. Confidentiality & Data Handling

7.1 Sensitive Financial Information

We understand that certain financial details are sensitive. You may request that the following be presented as relative improvements rather than absolute figures:

• Revenue and profit figures
• Exact traffic numbers
• Specific conversion rates
• Customer counts or sales volumes

Such requests should be made in writing before data is shared publicly and are subject to Clemelopy's approval.

7.2 Competitive Information

• You may request that certain competitive information be withheld from public publication
• Requests must be made in writing and are subject to Clemelopy's approval
• Clemelopy reserves the right to determine what information is essential to the case study's educational value

7.3 Data Handling Practices

• All shared data will be treated professionally and handled in accordance with our Privacy Policy
• Data will be used only for the purposes outlined in this Agreement
• We implement reasonable security measures to protect your data during the study
• Raw data and analytics access will not be shared with third parties without your consent

7.4 No Confidentiality for Published Content

8. Communication & Expectations

8.1 Dedicated Support

• You will have a dedicated point of contact at Clemelopy throughout the 12-month study period
• Your contact will be available via email for questions between monthly calls
• Response time for non-urgent inquiries is typically within 2 business days

8.2 Scheduling and Attendance

• Monthly video calls must be scheduled in advance at mutually agreed-upon times
• You are expected to attend all scheduled calls; rescheduling should be done with at least 48 hours notice when possible
• Missing more than two consecutive calls without notice may be grounds for discontinuation

8.3 Implementation Expectations

• You are expected to make good-faith efforts to implement optimization recommendations between calls
• Implementation timelines will be discussed and agreed upon during monthly calls
• Delays should be communicated promptly so adjustments can be made

8.4 Professional Conduct

• All communication is expected to be professional, respectful, and collaborative
• You agree to represent your business and yourself professionally in all recorded content
• Disparaging remarks about Clemelopy, its staff, or other participants are prohibited

9. Participant Benefits

While the primary purpose of case studies is to create educational content, participants receive several benefits:

9.1 Free GEO Guidance

• 12 months of personalized GEO strategy guidance and consultation
• Implementation recommendations tailored to your specific business
• Access to Clemelopy's expertise in the Orchard Ecosystem Framework™

9.2 Exposure and Marketing

• Featuring in Clemelopy's published content provides exposure to our audience
• Backlinks to your website from clemelopy.com
• Social media mentions and tags when content is published

9.3 Documentation

• A comprehensive record of your GEO optimization journey
• Professional case study content you can reference in your own marketing
• Data and insights about your business's performance over 12 months

9.4 No Guarantees

10. Cancellation & Withdrawal

10.1 Participant Withdrawal

• You may withdraw from the case study at any time by providing written notice to Clemelopy
• Early withdrawal may result in publication of incomplete findings
• Content recorded and produced prior to withdrawal may still be published
• Withdrawal does not automatically entitle you to removal of already-published content

10.2 Clemelopy Discontinuation

Clemelopy reserves the right to discontinue a case study at any time if:

• Participation requirements are consistently not met
• Communication becomes unprofessional or hostile
• Circumstances change materially (business closure, industry changes, etc.)
• Information provided is found to be inaccurate or misleading
• The business falls into an excluded category after acceptance
• Continuing the study would reflect negatively on Clemelopy

10.3 Effects of Early Termination

• All licenses and rights granted under this Agreement survive termination
• Content produced prior to termination remains the property of Clemelopy
• No refunds, compensation, or fees apply (as participation is provided at no cost)

11. Limitation of Liability

11.1 No Warranties

Case study guidance and recommendations are provided "as is" without warranty of any kind. Clemelopy does not warrant that:

• Implementation of recommendations will produce specific results
• GEO strategies will improve your business performance
• AI search engines will feature or recommend your business
• Published content will generate leads or business for your company

11.2 Limitation of Damages

To the maximum extent permitted by law, Clemelopy shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from or related to your participation in the case study, including but not limited to:

• Lost profits or revenue
• Business interruption
• Loss of data or goodwill
• Reputational harm

11.3 Maximum Liability

In no event shall Clemelopy's total liability exceed the amount paid by you for participation (which is zero, as case study participation is provided at no cost).

11.4 Your Responsibilities

You are solely responsible for:

• Decisions to implement any recommendations
• Content changes made to your website
• Business decisions influenced by case study participation
• Ensuring you have authority to bind your business to this Agreement

12. Dispute Resolution

12.1 Informal Resolution

Before initiating formal proceedings, you agree to first attempt to resolve any dispute informally by contacting Clemelopy at legal@clemelopy.com. We will attempt to resolve the dispute within 30 days.

12.2 Governing Law

This Agreement shall be governed by and construed in accordance with the laws of the State of Florida, United States, without regard to conflict of law principles.

12.3 Jurisdiction

Any disputes arising from this Agreement shall be resolved in the state or federal courts located in Duval County, Florida, and you consent to the personal jurisdiction of such courts.

12.4 Waiver of Class Actions

You agree that any dispute resolution proceedings will be conducted only on an individual basis and not in a class, consolidated, or representative action.

13. General Provisions

13.1 Entire Agreement

This Agreement, together with the Terms of Use, Privacy Policy, and AI Terms, constitutes the entire agreement between you and Clemelopy regarding case study participation.

13.2 Amendments

Clemelopy may modify this Agreement at any time. Continued participation after notification of changes constitutes acceptance of the modified terms.

13.3 Severability

If any provision of this Agreement is found to be unenforceable, the remaining provisions shall continue in full force and effect.

13.4 Assignment

You may not assign your rights or obligations under this Agreement without Clemelopy's written consent. Clemelopy may assign this Agreement freely.

13.5 No Waiver

Failure to enforce any provision of this Agreement shall not constitute a waiver of that provision or any other provision.

14. Contact Us