…Hello, everyone, and welcome back to the Canopy, the view from above where we talk GEO, founder life, and growing your visibility in AI search. I'm Jen Shannon, your host and founder of Clemelopy. And if you're listening, I just wanna give you a quick shout out and say thank you so much for supporting this podcast. Today, we're diving into one of my favorite segments, the Clemelopy case studies. This is where we follow real businesses over twelve months as they use Clemelopy to optimize their websites for AI search.
No hypotheticals, no theory, just real results from real business owners. Each month, we do a check-in with our case study participants and post it to our YouTube channel and now our podcast. Ta da…
As I mentioned, our case studies are also available on YouTube if you want to watch, but I wanted a place where you could just listen. Whether you're driving, folding laundry, or pretending to look busy at your desk, I don't judge. Today's case study features Dana Goodson of Dana Goodson Photography. Dana is a professional photographer and she's one of our first beta users willing to let us document her entire journey. In this episode, we're establishing her baseline analytics.
This is where her AI visibility stands right now before we start optimizing. This is month one of twelve, and you're going to get to see exactly where she's starting from. Fair warning though, this one gets a little awkward when I confuse the term my cortisol with my conozole. If you know, you know, and most women know. This is a yeast infection treatment.
Great job, Jen. Great job. Alright. Let's get right into it. Here's Dana
…
So hi, everybody. Thank you so much for joining us in our case studies. We are here with Dana Goodson today, and I am going to let her tell us a little bit about her story and her business. But before we get started with that, I just wanna say thank you for being here. And these case studies are really to, um, show you how Clemelopy be can work for your business, especially if you are not technical minded or if you're kinda stretched thin in other areas, but you happen to manage your website and you just want it to work better for you.
This is for you to watch and enjoy, and we'll be doing this for twelve months. So you'll get to see that progress over time. And yeah. So everybody say hi to Dana. Welcome, Dana.
Hello. I've known Dana since two thousand ten or eleven. I think so. Yeah. And I started as a photographer.
I was second shooting for you to try to get some experience after I moved back here from Chicago. So Dana Dana and I have gone back quite a bit. And, um
, Dana is still a photographer. I am not. But I will let you go ahead and tell us who you are, what you do, who you serve, and what brought you here today. Okay. Okay.
Um, so I'm Dana, and I have been a photographer since two thousand nine. Um, so it's been quite some time. Um, it was kind of an accidental career change for me. My education and background was in health care. I was a diagnostic and vascular sonographer so that is what I went to school for.
I actually do still keep that license, um, but I don't I don't scan any longer. Um, so I, uh, had an interest in photography, always did since I got married, uh, in two thousand, many years ago. Um, my wedding was photographed on film and, uh, photography was very important to me. It was a big part of my budget when I got married. And fast forward, um, you know, a few years later and was just kind of itching for a hobby.
Um
, got a DSLR camera like a lot of people do. Just kinda started taking some pictures of my own family and friends and thought, well, I really like this. Um, this is fun. And so I there really wasn't any more to it than that, um, but definitely had an interest in weddings. So I reached out, um, who to my wedding photographer, um, who was still in business at the time and asked him if he ever needed, um, a helper that I was just interested in kind of observing.
I'm the type who learns by watching and doing. And, um, he said, yeah. Sure. You can come along and carry my bags. Um, I can't pay you, but you can come along.
And I said, great. I'll be there. Um, so I did that for a little while while I was still working in health care, And, um, he agreed to kind of teach and mentor me and hired me for some jobs under his studio for that first year, um
, which was great because I could focus on just learning technique and the photography portion and not really have to muddy the waters too much with the business side of things. And, um, so that was a really, really great experience. Um, I I was able to make some contacts with people that I probably wouldn't have been able to make just on my own. Um so I phased out of that, went out on my own, and just networked, met a lot of great vendors, a lot of other great photographers…
um, and really just kind of self taught, um, from just learning, doing, reading, YouTube, you name it, books, um, and so…
that's really what brought me to where I am now. I mostly photograph weddings, um, but in the last number of years I've taken an interest in corporate events, so I do those. Um, I've done a few, uh, bar and bat mitzvahs. I like those two, Um, so kind of a little bit of everything. I like the variety to mix it up, and, um, fortunately, I've been able to continue this as a full time job for a number of years now.
So I still enjoy it. It's a lot of fun. Good. Well, I, of course, enjoy hearing your story because there are little aspects of that that actually I have forgotten or didn't know altogether. Like, I've forgotten that you were a sonographer, um, before this and didn't know that you were trained by your own wedding photographer…
Naturally Photography. They're no longer in business, but used to be in Jack's Beach. Gotcha. But but good team. And I I will I'll back up.
Um, I never planned to do photography full time, but I actually ended up losing my job. The imaging center that I worked for for over ten years, um, I mean, they were like a family to me. They had seen me have two of my kids, and, uh, they ended up going out of business. And I, um, was pretty devastated because I still like what I did, and it was fun to do photography also…
But with the cost of day care, I was working a lot to pay for that, and so I thought, you know, I've got a good amount of weddings on for the year. This was, like, in a February when I lost my job, and I told my husband, you know, why don't I just stay home and let's see where this photography thing goes? And I never I never had to go back to health care. So what was really devastating at the time with a job loss, um, was a blessing in disguise. I didn't know it at the time, um, but it's just one of those experiences over life that just kinda molds and shapes us.
And we eventually see the reasoning behind it, but it's hard to see, uh, sometimes in the present. That is very true. Very true…
Um, so tell me a little bit about how the industry has changed because I know for me, I did weddings from two thousand ten to two thousand fourteen or fifteen. And I think I did one as a favor in two thousand seventeen…beginning of two thousand eighteen when I was pregnant with my last one, which was my son. Um, and I feel like even during that time, I could feel the tides shifting. And I do think that there's a lot to be said for how people's, um, consumption on the Internet has changed as well as, um, kind of the expectation on service professionals. So can you tell us a little bit about what you've observed in your many, many years in the wedding industry?
Gosh. Uh, where where do I start? Um, it's it's just changed it's changed so much. Um, I feel like there's a lot more lot more vendors out there. Um, There's just a lot more competition out there.
I I'm one that's kind of resistant to change. I usually kind of like to find what works for me and and stick with it, uh
, which has been a challenge…
over the years to just kind of stick with what type of imagery I want to provide and stay really true to that. It's important to me to deliver, you know, classic clean images, properly colored, properly exposed, you know, not a lot of editing and filters and things like that. Um…and I think that that's been probably a big change. Um, I think back since two thousand nine…
as you know, lots of trends with editing, and that's probably been one of the biggest challenges, um, because…not not all clients look at things…
with what's gonna be, like, long lasting and timeless. Like, they may see something that they they like this particular style of editing. Like, that's great. But…at the time but then five or ten years from now, they may not like it so much. So, um, I've I've just kinda tried to to stick with that, and I feel like it's it's served me pretty well.
And I think that those clients who…are looking for that find me. Um, so it's just worked out. What other challenges and things have I noticed…
Venues. I mean, there's so many venues now. Just so many different styles. It just seems like there's just a lot more um, lot more choices um, so many different visions Um, I am seeing at least me personally, the last few years, um, I've had an increase in, um, the age of my couple. And I don't know if it's because I'm getting older, um, and maybe they're just finding me, which I'm fine with.
Um, but I'm seeing a lot more…I call them my senior couples that are, you know, retirement age and up. And, um, and I love seeing it because they get really excited about it. They don't, um, you know, stress about the small stuff that a lot of younger couples do. And, um, so those…that's definitely been a change. I didn't see that early on.
What else? What am I leaving out? Um, I would I would be curious to know how you've seen the life cycle of photographers change throughout time. Um
, because I what I've noticed personally is that usually wedding photographers have about a three to five year shelf life. Mhmm. And then they move on to either a different type of photography, myself included, or they move on from photography altogether. Again, myself included…
So I'm with your longevity and how long you've been in business, what have you noticed has been the trends, and what do you think makes you um, unique that you've you've been able to weather so many years of changing tides? Oh, gosh. Um, I mean, so many trends from just, like I said, editing styles to decor. I mean, you see a lot of, you know, mason jars and things like that, and that kind of went away. And then you see a lot of the mercury glass, and sometimes you see that.
There's just so much. Um, I've actually enjoyed the changes because I've never been one that that wants to walk into, like, the same venue every weekend and, like, see the cookie cutter wedding. But I will say that just looking back over the years, I feel like there's a handful of people that were there when I got into it. Um…I…just don't know and haven't heard of a lot of other photographers. I mean, there's I'd say more names that you hear of.
I'm like, I don't know them. I've never met them. Um,
because when we show up to work on a wedding day, you know, you know, you're the only one there who does photography, and it's kind of like your group of coworkers, but everybody's specialized in their own thing. Um, content creation, that's definitely new. Um, haven't worked with a lot of them, have a couple times. Um, definitely interesting. I don't personally have a big, you know, social media presence and share much of my personal life on social media.
Um, so…that's definitely a change to see that versus couples sometimes opting out of a videographer completely and going for a content creator…
Wow. That's been a big shift, um, because…
you know, used to you got the photographer. They didn't always get the videographer, but I always think it's smart to get one, um, because photos are great for your walls, but they don't have sound, and and so you can't hear the the wedding speeches and things like that. So the contract creation, that…that's probably, like, the biggest change that that comes to the top of my mind that I think is probably here to stay. Um, and I think it's a generational thing. I don't see that with with my couples that are…thirty and up.
Gotcha. Yeah. So I wanna shift gears a little bit and talk about your website. So you said that you don't have a large social media presence, and that's fine. Because I also think in today's day and age…um, you know, the Internet is so saturated with information.
So you're constantly having to parse through information to decide if you even…are interested in what it is that you're looking at, you know, because people just do the the doom scrolling, you know, and they just scroll and scroll. And so…
I know that on your questionnaire, you mentioned that you have had success in word-of-mouth referrals. Mhmm. Um, and so a lot of people kind of going back to the social media thing, they don't book a lot from social media. It's really just to keep up that presence Mhmm. On the hope that somebody might find them and eventually lose them.
Because, you know, ten years ago, it used to be you kind of have this funnel. And so people would find you, and then maybe they'd sign up for you because they may not ever find you again if they don't sign up for your email, and then they kinda go through this funnel. But now it's like they see you. They maybe save it on their Instagram or their Facebook and then forget about you until you pop up in their feed again. Or they're like, oh, you know, I remember seeing that one photographer.
Let me go back and see if I can find that. So it's kind of the path to that business is no longer what it used to be. Right. And so…
having a website, I feel like, in my opinion, in this day and age, is so important because things get lost easily on social media. Whereas when somebody's trying to find a specific service, they're usually not going to social media to search for it. They're going to Google or one of what we're calling generative engines because those are our AI engines. And so, um, I want to ask you…a little bit more about how you've managed your website over the years. Um, have you found that your traffic has slowed, um, to your website or even just in general?
And just, um, just kinda give us an idea of how you manage your website if you use that as a way to to try to pull in new leads and things like that. Oh, gosh. I I'm just I'm the worst with managing my website, to be honest. Like, it's just it's just another chore that I really don't wanna think about. Um, I…
like, for me, like I said, I get a lot of clients by word-of-mouth, and if they reach out, um, I'm very old fashioned in the respect that, like, I like to talk to people on the phone or do a FaceTime…
Emails, they're great, um, for keeping records of things, um, but…I think I've I've obviously probably harmed myself with not, um, managing…
my website better. I'm just not, like, a super tech techy person. Um, you know, I can get through it, but once it's there and it's like, this is a landing place, this has how they can get in touch with me, I've really just kinda left it at that. Um, and then if I get somebody who's serious, then I will share galleries and things like that. Um, but I guess I just very much prefer it to be more relational in that respect…Um, I do have people sometimes that will go to my website, and they don't need any of that.
And they'll look around and see it and like great I want to book, you know, no more. But, um, most of the time there's just more conversation back and forth. So I'm I'm not I'm not a good person with managing the website or keeping up with social media. I just like to go to beautiful events with amazing people and take pictures and edit the photos and deliver them, um
, but I realize there's so much more to the business than that. So hopefully that's where you can help me. Yes. Yes. For sure…
Um, so I wanted to I have my little cheat sheet over here of the kind of the flow of our conversation, but I did want to touch base on…
the reason you decided to say yes when I reached out to you to see if you'd be a case study. Actually, you reached out to me about all of it and said, can we have a conversation? I was like, actually, I want you to be a case study. Yeah. So tell me about that.
I mean, I you're incredibly smart, and I just admire all the all the different things that you know how to do. It's very impressive. And I think for especially, like, for females, anything like tech related, it's just like, well, that's really cool. And what you were sharing was really beautiful. Um, I just like all of the colors.
Like, it caught my attention. I was like, well, this is just really pretty. And…I don't know if it works or not, but it looks nice. And I trust Jen, so it really didn't take any convincing…
Well, I do know that something like this does require you to be vulnerable in some aspects. And so, you know, just from personally knowing you, I know that you don't share a lot of personal aspects of your life on the Internet. So, um, I wasn't even sure that you would say yes if I offered it to you. So I'm so glad that you did because I feel like and I know I've told you this, but for the recording's sake, you are a perfect case study because you have been in business for a long time. You haven't really tracked what happens with the traffic aspect of your website, and you're not technical.
And so…my whole goal with Clemelopy first of all, let me go back to the coloring. I love Taylor Swift. That is a thing. Okay…
And when she came out with The Life of a Showgirl, I…adored the colors on it, the teal and orange. So when the thought came to create Clemelopy, I automatically knew it was gonna be teal and orange in some way…
I didn't know it was gonna turn into what it is, but the teal and orange was definitely the thing. And I'm not even an orange person, um, but I wanted it to feel inviting and exciting and not intimidating because I feel like a lot of these these, um, UXs, for lack of a better term, they're designed to look really techy. And that can be really intimidating to people. Yeah. Especially Yeah.
This is very friendly. And and that was the hope. So I'm glad that you found it that way. And you know what? I'm sure there are people that absolutely hate it and think it's hideous, and that's totally fine.
Um, and maybe my service isn't the one for them because of that, but I will let them decide on that. So, um, kind of fast forwarding again, um, to talking about, uh, participating in this. Tell me, um…what you've seen in your own business that has made you decide that now is the time to start optimizing for generative engines on your website…
Um, I it just seems to be the way that people are finding their information. Um…
I heard about chat g p t from my kids, actually, probably, like, a year ago. Uh, probably very late to the game. I don't know how long it's been around, but I was like, what is this that you're using? And…I was like, this is really amazing. So I find that, like, I go to that more than Google and and it's just really helpful.
I I don't know that that's probably smart. I mean, I, you know, try to try to also verify for myself, but, um, it's just a pretty incredible tool. And if that's what clients are using to find their professionals, then…
sign me up. Sounds like I need to get with the with the times. And that is a difficult part of the equation of running a business, especially one that you've been in for so long. And and I hate to call us, like, an older generation, but, like, you do reach a point where you're happy with the technology that you have, and you don't wanna learn yet yet another thing because you've already got something figured out that's worked for you for so long, and now it's yet another thing. Yes.
So yeah. And and I do feel like I never understood that until I hit my forties. Once I hit my forties, it's like everything started becoming like, you know what? No. I'm putting my foot down.
I don't care. No. I'm not gonna learn this. I'm not gonna do that. I don't care what this person says.
You know? Whereas maybe before then, it would have been a thought that crossed my mind, but I went with it anyway because it was a good idea or something. So, um
, that being said, um, I wanted to take a look at…your um, your results. Let me just get my files to work again. Because what we had found when we were going through all of this was that, um, your analytics hadn't actually been working on your website…for a long time. So there were no measurements…
It only gets better from here. Right? Exactly. Exactly. And so we don't have a lot of data, um, from Google Analytics to be able to look at.
And, actually, my other case studies are very similar. They had Google Analytics at one point and then Google Analytics. They used to be called Universal Analytics, changed over to Google Analytics four. And I guess there was something you had to do at that time to get it to convert over, and it didn't for a lot of people. And so they just assumed it's tracking and still working because, you know, monitoring their web traffic isn't their full time job.
And so now they're like, oh, I actually don't know. So, um, we've been tracking now since the thirteenth, February thirteenth. Today is the twentieth. And in that time, you might be surprised to know that you actually have had a total of seventy five users. And of that, sixty were direct…
So they went to dana goodson dot com, and I promise you that was not all me. Well, it wasn't me either. So Yeah…
You had seven organic social, meaning that somebody found you on social and clicked through to your website. Oh. And then you had eight organic search, meaning somebody went on Google, typed something in, found your name, and clicked on it. Okay. But you had zero AI search traffic.
Yeah…
Um, and so I actually went in right before our call and pulled your search traffic from Google…um, just to see the keywords that people were typing in to find you. And the most popular one was just Dana Goodson, um, with one click, but eleven impressions, and then Dana Goodson photography with ten impressions and one click…
Everything else where you showed an impression was, like, Amelia Island Catholic Church, Casa Monica wedding, um, all of that kind of stuff. So…a lot of venues are what was showing up when it related to how you were showing up in search engines. And so I think it's gonna be important that we leverage some of that as well…
Um, but if we go over…let me go back over here. When we go over and look at your share of model baseline, you actually have a pretty good baseline. Um, it's not great, but it's good. You it's not starting from zero like I am…
I have zero share of model. Um, So your share of model was nineteen percent…Um, now you used queries. I believe I saw fourteen on there…
Is that that site that you told me to go to? And yes. Okay. It lit Yes. It actually generated, like, a few, but then because it was a free account, like, I just had to kinda guess and figure some things out.
Okay. Gotcha. And then, um, so of those queries, um, you own nineteen percent of the share of model. And so that means that, um, when somebody is asking those questions that you've decided as you've set as a pre list of things to send out to these AI engines to find out what they're saying when people are asking those specific questions. It comes back, and you show up nineteen percent of the time.
Okay. Um, or of of the hundred percent of answers that come back, you get nineteen percent of that. So, um, and I was looking at the platform breakdown. Um, ChatGPT had you at fifty percent. So your share of model overall is nineteen percent, but on ChatGPT is actually fifty percent…
For Claude, it's zero percent, and that's not surprising. Um, and then perplexity is seven percent, which is also not surprising because people are using ChatGPT more than these other search engines. Perplexity is really good with research, and Claude is really good with, like, coding and that sort of thing. So most people, when they're searching, they're using ChatGPT. Um, and then you have a citation rate of thirteen percent, meaning that when your business is recommended, it is showing a link to your website.
Sometimes these AI engines don't show links Okay. When they when they pull information from your site…
So It's like little it's like a little small, like, light gray box where you can then click on it. Okay. Yep. Exactly…
So we also had Dana…pull the Orchard audit, which is what we have named our auditing system just to go along with the Orchard theme. And what that does is it looks across six different categories to kinda give you a score based on what it finds on your website. Mhmm. And so it gave you a b, um, which was actually surprising to me because a sixty nine out of a hundred doesn't sound like a b. Right.
However…
however, your website is not a huge, you know, many, many, many, many, many pages of a website. So when it's analyzing the information that you do have, there's not as much to analyze. So it does give you a b because it's not…terrible across many, many sites. It's just it's it needs work on a few different pages on your site. So, um, I noted that your top issues were authority, AI readability, clarity, and structure, which I know is…for for the nontechnical mind.
I we'll we'll go into that at another time. Um, and then your top issues was that you didn't link to things internally. So you're not using your web pages as a way to link to other of your web pages. Oh. Yep.
And then there's no schema, which, again, is a very technical term. Um, we do include schema studio, which we'll talk about again another time because, um, this is really just to establish your baselines. Um
, and then your content came back as vague. So it I know you probably looked at, um, the specifics on what it said to you, but I kind of just sum summed it up as big content. But what it came back saying is, like, there weren't really any proof of outcomes. There wasn't really clear information and that sort of thing. And I know in the photography world, a lot of people won't put prices on their website because, you know, it varies so much, or they don't want to automatically turn someone off with a price tag.
And so that can kind of come across to AIs as a lack of clarity. And we know that they like clarity, but that doesn't mean that you have to put your pricing on your website. Um, so and, again, we'll go into all of that at a different time because at some point soon, we'll do another call to talk strategy. Because I know learning this system is it can be difficult even though I've tried to make it easy for nontechnical users to be able to understand this stuff. Um
, but the the nice thing about doing the case study is that you get my guidance along with it. So…
Oh, neat. So I get to walk you through it. So let me go back here. Do you think that this journey is going to result in…positive outcomes for you this time next year? And if so, what do those outcomes look like in your mind?
Yes. I do. I do. As I told you before, like, I think it only gets better from here. Yeah.
And, uh, ideally, I would just like to see, um, an increase in…qualified…
leads that are good matches…
Um, and…maybe those that are not a good match just not even reaching out. Like…because, you know, it takes time, you know, when you get emails and you wanna respond to them, and I don't use, like, autoresponders. Like, it's me. I don't have an assistant. So it takes time…to sit down, especially, like, with pricing.
It varies so much from the amount of coverage, you know, what kind of products do you want, where am I going, all of those things. And it is something that I I put a lot of time into. You know, it takes more than a few minutes to do, um, and I like to be very thorough. And I've always run my business in a way where, um, I like to be very transparent…and manage expectations upfront so that potential clients can decide, um, if it's a good fit or not. If it's not, that's fine.
If it is, great. Um
, but anything that can save me time and they can get a lot of that information and be pretty close to making a decision before even reaching out would be ideal to me. Not sure if that's realistic. But…I think that's very realistic. Um, and and I've I've heard that frustration among a lot of service based business owners. They will get inquiries, and…it's like the people that are sending the inquiries have not done any reading on the website about how much they cost, what the process is, um, that sort of thing.
And so I think that…
again, clarity is a good thing for AI engines. It's good for humans too. However, we also know that people don't like to read. So if we can make it very clear from wherever they find us, especially in AI engines…um, what that expectation is, then it would reduce the people who automatically know that you're not within their budget. So the last thing that I wanted to talk about is how we've gone through and done all your baselines and what that next step is for you.
So for the case study, we are going to meet again, which you don't know this yet because we haven't gotten past this for me to talk to you about the next meeting. Um, but our next meeting between you and I is gonna be to talk about your individual pages on your website and going through and running the Orchard Builder on each of those Okay. So that we can then formulate a plan to start implementing that optimization. And then every month, we'll have a check-in…like this one. It probably won't be a half an hour even, um
, where we talk about what you've done to optimize, if you've seen any improvements, um, maybe what you're finding difficult along the way, what you're finding easy, and just kind of having those check ins throughout the year. Um, so…I want to first talk about our next steps, um, and what we want to implement…just so that our audience can begin to see what this looks like. Um, so the first step was to get your analytics. The second was to run your share of model. The third was to do your Orchard audit.
We've done all those things. We've talked about those numbers. The next thing is going to be to go into the Orchard builder and starting to run that builder on each page on your website. And what that's going to do is provide you with very detailed information on what you need to do to improve. And if you have not already gone through and learned about the Orchard ecosystem framework, it's a framework I've designed to be very, um, user friendly in order to take these techno these very techie terms and turn them into something most people can understand as it relates to nature.
So, um
, tell me, have you gone through the Orchard ecosystem framework and read about it? I have kind of clicked around and dabbled and looked um, around. But…
Totally fine to not have it. Too far. Yeah. But I have admired how beautiful it is…
So just to give you a brief overview and our watchers slash listeners, um, the the framework has nine elements to it. And what it does is it walks through this idea of an ecosystem based on a Clementine Orchard…and how each piece of the puzzle fits together to create this entire ecosystem. So when you run the Orchard Builder on, let's say, your home page, you're gonna come back with nine different sections that say roots, soil, trunk, branches, leaves, and so on and so forth. And under each one of those, it's going to give you a detailed explanation of what's working well and what needs to be optimized, and it will give you specifics. So for example, let's say on your home page, you have your leaves, which are your clarity signals, And that's really more like the technical stuff.
So, like, do you have an h one heading, which is a a heading that's your first biggest title, your most important? Um, do you have schema markups? Do you have alt text on your images and that sort of thing? So So if it comes back and it says, you know, you don't have schema, you need to add schema. Well, for the layperson, you're not gonna go write your own schema.
You don't know how to do that. Most people don't. I don't even know how to do that. I just know it exists and you have to. Yeah.
So, um
, and that's why I've included the the schema, um, schema studio so that all you have to do is paste in your link, and it will tell you exactly what to copy and paste and how to implement it into your site…Um, like, at the bottom, there's like you can copy the raw HTML or JSON files. Or if you have Squarespace, it'll tell you where to put it in Squarespace. If you have WordPress, it'll tell you where to put it in WordPress. If you have Wix or any of these other number of website providers, it will tell you where to just copy and paste that code. And so the Orchard builder really walks you through step by step how to optimize each and every page.
And in the framework, we look at these pages like they're a tree. Um, and each tree has its purpose in the ecosystem, which is your website. And so if you have a healthy tree and an unhealthy tree, well, the unhealthy tree is gonna bring down the healthy tree. And then my favorite part, and I'm probably not saying this right, it I think it's called Miconazole or something like that. Wait.
Is that a yeast infection thing? I have no idea…
Miconazole, I think, is a yeast infection thing. Wow. Um, no. It's like my core is you know what? Let me look it up really quick, but I've never heard someone say it out loud.
My cortisol…
I have never heard that before. Yes. So, basically, what it is is an extensive underground network that connects everything in the orchard, and it's specific to citrus, which is really cool. Um, and so what it does is it's actually a type of fungi…that is that grows, and it creates this network underground. And it essentially helps all the root systems to connect and get nutrients and things like that in this orchard as a whole.
That being said, what we're gonna do next is we are going to get on a separate call. I don't know when you're available, but we'll figure it out. And we're going to go through the orchard ecosystem framework, um, um, as it relates to your home page. And then we're gonna talk through each of those things, and then you get to go implement those things with my assistant. Um, and then from there, you'll go through each page on your site.
And then each month, you'll run a new share of models so that you can see how things have improved, and you'll run a new orchard audit to see how things have improved. And, um
, so over time, over the twelve months, we'll get to to see in a full picture how you've optimized and how your efforts have shaped…where your organic traffic is coming from as it relates to AI. So are you ready for this overwhelming ride? I I am because I trust you completely, and so I know, um, I know you'll you'll steer me right. And, um, anything's an improvement. Yeah.
Yeah. Anything's an improvement. And that's another that's another important part is that, like, your SEO isn't great, but it's not terrible. And we know that when you increase…when you optimize for generative engines, the there's an automatic benefit because it also optimizes for search engines. Even though they work on two totally different structures, you know, indexing versus language…
um, it's still important because once you optimize for GEO, all of those same things apply to the indexing language. And so it will automatically increase your SEO as well. But it doesn't work the other way around, which is interesting because with indexing, you know, it's looking for those keywords. It's looking for domain authority. But with generative engines, it's looking for clarity in language, in, like, actual human language versus just an indexing, you know, definition or keyword or whatever.
Um, and so it's it's interesting how it works this way, but it doesn't work this way. But, anyways, all of that to say, I'm really looking forward to this journey. I hope that you are too. And am too. And, uh, just congratulations.
I think you. Eighteen. You should be so proud of yourself, um, and I'm just really, really excited to see where this goes for you. Me too. Me too.
Benefit along the way. That's fine. But, um
, I think you're you're quite deserving of what you've created and and where it and and how it grows. Well, thank you. I'm I'm very proud and also still, um, a little skeptical of how this is all going to go in terms of, like, am I gonna make, um, yeast infection jokes on all this stuff? I mean…
But I know, technically, it will work. It will work…
Very good. Very good. Well, thank thank you for having me be a part of it. And thank you so much for your time and being open and vulnerable to us, and, um, we'll see you next month. Sounds good.
Alright. Bye. Thanks. Alright, everyone. That is a wrap on this case study episode.
You just heard Dana's starting point, month one of twelve. Over the next year, we'll be checking in to see how her AI visibility evolves as she implements the Orchard ecosystem framework and optimizes her website for AI search. If you wanna follow along with Dana's journey, make sure you're subscribed so you don't miss an update. And if you wanna watch the video version, you can find it over on our YouTube channel, just search Clemelopy and find the playlist case studies, Dana Goodson photography. And I will make sure to link that in the show notes.
Part of building this community is hearing from you. If you wanna see your own business featured in a future case study, head over to Clemelopy dot com forward slash case studies to learn more and apply. I'd love to hear from you. Thank you so much for listening. And until next time, keep growing forward…
The Canopy is brought to you by Clemelopy, helping small businesses grow their visibility in AI powered search. Learn more at clemelopy.com.